Doha, 6 October 2019 –QNB Group, the largest financial institution in the Middle East and Africa, revealed a brand new campaign encouraging customers to pay using contactless card without entering a PIN.
The initiative to incentivize the contactless, PIN-less transactions is part of QNB’s program to encourage cashless payment, providing cardholders with a seamless payment experience globally. This is also in line with Qatar Government’s vision 2030 of a cashless society through the displacement of cash for low-value, everyday transactions.
“We are very proud and pleased with the launch of this initiative to further encourage electronic payments. We are confident that such campaigns further encourages digital payments. QNB’s Group Cards Division continually finds creative and effective approaches to encourage cashless behavior for greater digital payment adoption. With advancement in payment technology and increasing customer demands, QNB is in a prime position to fully digitize its financial transactions and implement effective strategies for long-term positive impact” said Ms. Heba Al-Tamimi, General Manager, QNB Group Retail.
In Qatar, PIN is not required when performing card transactions valued at QAR 100 or below at merchants accepting contactless transactions. This amount varies depending on the country of transaction. Customers will only need to tap their cards at the Point of Sale Terminal displaying the contactless logo to affect the transaction.
QNB was the first bank in Qatar to introduce contactless payment services way back in 2012 through its NFC stickers as an alternative payment form factor. Since then, QNB has been working on several fronts within the payment services to continue its dominance as the market leader in payments technology.
QNB Group’s presence through its subsidiaries and associate companies extends to more than 31 countries across three continents providing a comprehensive range of advanced products and services. The total number of employees is more than 30,000 operating through 1,100 locations, with an ATM network of more than 4,400 machines.