Vision, mission and values

Vision

To become a leading bank in MEASEA by 2020.

Mission

  • To be the institution of choice for customers, employees, investors and suppliers
  • To be the dominant market player
  • To maintain the highest credit ratings
  • To have strong brand recognition and high brand value
  • To achieve sustainable profitable growth
  • To enhance shareholder value

Our Values

  • Operational Excellence
    Improve customer experience by a factor of 10 times each and every year
 
  • Integrity
    At all times and in any situation work with integrity, trust and honesty.
     
  • Transparency
    Ensure all products, processes and interactions are transparent and fair
     
  • Social Responsibility
    Contribute to and enhance the communities in which we operate
     
  • Performance Driven
    Nurture a performance driven merit-based culture –
    “Excel in everything we do”
     
  • Continuous Improvement
    Seek continuous improvement through innovation and the refinement of our offering and services
     
  • Career Development
    Focus on merit, talent management, training and development
     
  • Team Work
    Build and foster teamwork
 

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